The Power of Advocacy
Iowa credit unions have more than 1.3 million members, a potent political force by anyone’s estimation. In order to affect public policy in both Washington, D.C. and the Iowa State Capitol, those members needed to be organized and activated.
PolicyWorks and its client, the Iowa Credit Union League, devised a plan to educate, organize and activate members into action. Using multiple communications platforms, including earned and paid media, social media and event planning, the largest advocacy rally of the 2018 session will long be remembered as "Credit Union Day" at the Capitol.
The result? Nearly 1,000 advocates at the Capitol made their voices heard, resulting in numerous earned media stories, thousands of social media impressions, and most importantly, a successful legislative outcome.